When we sold my last house, we were told to strip it of anything that made it identifiably ours. The brightly painted walls had to go, the art needed to come down, the rooms we had lived in, played in, and built memories in had to be scrubbed clean of anything personal. We painted the…
Tag: copywriting
How to say, “Go fuck yourself” in Corporate
Or: What Happens When You Offer a Writer $25 for a 4-Hour Test Project and Expect a Thank-You As a freelance writer, I’m always open to new clients. It’s a rollercoaster kind of job; some months are packed, others are quieter. So even though I’m busy right now, it doesn’t mean I will be next…
The Art of the Humblebrag
How many times do we scroll by posts like, “I was so honoured to be invited to speak on this panel…” or “Excited to have been a part of this meeting!” posts and wonder, “Who cares?” If we’re being honest… Often. Daily. Multiple times daily. What’s the motivation behind those posts? Everything posted on LinkedIn (or anywhere…
Clarity Builds Connection
I’ve been seeing a lot of posts recently dismissing the importance of language and grammar, claiming it’s elitist and outdated to focus on the rules of communication. So OBVIOUSLY, I have something to say about that… You can say grammar doesn’t matter, spelling doesn’t matter, it’s the message that matters, not the way it’s delivered……
All About Alex
In the Beginning. . . My journey into content and copywriting didn’t start with a sparkly epiphany. It was a deliberate choice, combining my love of storytelling with my academic background in English, Sociology, and Business. (Yup, I genuinely loved research papers in university.) I’ve always been A Writer, but it wasn’t till the dawn…