When we sold my last house, we were told to strip it of anything that made it identifiably ours. The brightly painted walls had to go, the art needed to come down, the rooms we had lived in, played in, and built memories in had to be scrubbed clean of anything personal. We painted the…
Backbone Blog
How to say, “Go fuck yourself” in Corporate
Or: What Happens When You Offer a Writer $25 for a 4-Hour Test Project and Expect a Thank-You As a freelance writer, I’m always open to new clients. It’s a rollercoaster kind of job; some months are packed, others are quieter. So even though I’m busy right now, it doesn’t mean I will be next…
To Weigh In, or Not to Weigh In: Should Brands Take a Stand on Social and Political Issues?
Brands can no longer sit on the sidelines. The world’s messy, and it’s impossible to avoid conversations about social and political issues. The real question is: do brands have a responsibility to take a stand? And if they do, what does that actually look like? Let’s be clear about something: silence is complicity. If a…