In the Beginning. . .
My journey into content and copywriting didn’t start with a sparkly epiphany. It was a deliberate choice, combining my love of storytelling with my academic background in English, Sociology, and Business. (Yup, I genuinely loved research papers in university.)
I’ve always been A Writer, but it wasn’t till the dawn of the blogging era that I took it public. Before blogs were even called blogs, I cultivated a following on Xanga, and through the years, that lead me to monetizing a personal blog (called I Don’t Blog, naturally), writing for other websites and outlets, and finally, to becoming a freelance and fractional content/copywriter. This is my dream job, and I feel incredibly lucky to get to live out my lifelong dream writing words that connect people.
I’ve had some amazing opportunities writing for some of the biggest names in healthcare, tech, SaaS, and nonprofits, always keeping my focus on creating content that’s personal, authentic, impactful, and purposeful.
What Makes My Work Different
Good copy doesn’t rely on tired clichés or overused buzzwords. You won’t find phrases like “future-forward solutions” or “cutting-edge strategies” here. We’re all sick of the spin, so I focus on copy that feels fresh, natural, and perfectly tailored to your audience. Leveraging my understanding of how our brains work, I write content that hits home because it really is personal. Behind every business are people, and it’s time we got back to treating our audiences like the humans they are.
The Power of Empathy
I genuinely care about the people I work with. Writing isn’t just about getting the job done; it’s about creating solutions that meet your goals, answer your challenges, and elevate your message.
(This is especially true when I work with nonprofits and small businesses. I believe in the power of storytelling to spark change.)
Why Work With Me?
I think strategically. My business background means I know how to develop messaging that supports your goals.
I’m SEO-savvy. I write for humans first, and still make sure search engines love your content, too.
I’m collaborative. I love brainstorming with clients to bring ideas to life.
I’m detail-oriented. Every word, punctuation mark, and sentence gets my full attention.
Beyond the Word
When I’m not at my keyboard, you’ll find me watching TikToks with my teens, researching stuff I’m passionate about, renovating my giant RV, snuggling my cats, volunteering for causes close to my heart, or dreaming up new creative projects.
Let’s Work Together
There isn’t a topic that scares me, so let’s dig in and get your message out to the world. We’ll create something extraordinary together. Email me at alex@backbonecopy.ca; I can’t wait to hear about your next project!