What makes some words irresistible? Why do certain phrases compel action while others fall flat? The secret lies in the psychology of persuasion. They’re simple principles that can transform your copy from “meh” to magnetic. Here’s how to make your audience lean in, trust you, and, most importantly, take action. 1. Scarcity: People Want What…
Backbone Blog
The Backbone Copy Unofficial Guide to Emoji Etiquette
The Art of the Humblebrag
How many times do we scroll by posts like, “I was so honoured to be invited to speak on this panel…” or “Excited to have been a part of this meeting!” posts and wonder, “Who cares?” If we’re being honest… Often. Daily. Multiple times daily. What’s the motivation behind those posts? Everything posted on LinkedIn (or anywhere…
Clarity Builds Connection
I’ve been seeing a lot of posts recently dismissing the importance of language and grammar, claiming it’s elitist and outdated to focus on the rules of communication. So OBVIOUSLY, I have something to say about that… You can say grammar doesn’t matter, spelling doesn’t matter, it’s the message that matters, not the way it’s delivered……
Freelancing: The Kobayashi Maru of Writing
Freelancing is the Kobayashi Maru of writing. For those not fluent in Star Trek references, it’s an unwinnable scenario; a test designed to put you in an impossible situation and see how you handle it. That’s freelancing in a nutshell: you’re only seen as impressive if you’re fully booked, but only valuable if you’re available….