Backbone Blog
The Art of the Humblebrag
How many times do we scroll by posts like, “I was so honoured to be invited to speak on this panel…” or “Excited to have been a part of this meeting!” posts and wonder, “Who cares?” If we’re being honest… Often. Daily. Multiple times daily. What’s the motivation behind those posts? Everything posted on LinkedIn (or anywhere…
Clarity Builds Connection
I’ve been seeing a lot of posts recently dismissing the importance of language and grammar, claiming it’s elitist and outdated to focus on the rules of communication. So OBVIOUSLY, I have something to say about that… You can say grammar doesn’t matter, spelling doesn’t matter, it’s the message that matters, not the way it’s delivered……
Freelancing: The Kobayashi Maru of Writing
Freelancing is the Kobayashi Maru of writing. For those not fluent in Star Trek references, it’s an unwinnable scenario; a test designed to put you in an impossible situation and see how you handle it. That’s freelancing in a nutshell: you’re only seen as impressive if you’re fully booked, but only valuable if you’re available….
Brand Flops: Cultural Cringe
If you’re reaching out to people in a different country, just translating your content isn’t enough. What you need is Localization. Localization takes things to the next level by tailoring your message to match the culture, language, and expectations of your audience. It’s about making them feel like your brand truly gets them. Why does…