Backbone Blog
Valentine’s Day Cards for Freelance Writers and Creatives
Valentine’s Day greetings for all the freelance writers, creatives, and word nerds! Hope your day is as sweet as getting paid on time.
Why “Support Canadian!” Won’t Solve the Tariff Problem
When I struggled through Economics in university, I hoped to never have to think about it ever again. But here we are. I’m sure you’ve heard about the current U.S. government’s plans to impose hefty tariffs on imports from countries like Canada, Mexico, and China, apparently starting February 1, 2025. These tariffs include a 25% tax…
Writing for a Global Audience: Don’t Be That Brand
Writing for an international audience isn’t hard… if you enjoy lengthy research, know every cultural context, and never sleep. If you’re planning to wing it, don’t. Know What You’re Dealing With Culture isn’t just a list of “dos and don’ts.” It’s a maze of rules, norms, nuance, and landmines. Miss one, and your copy goes…
The Psychology of Persuasion: How to Write Copy That Makes People Say ‘Yes’
What makes some words irresistible? Why do certain phrases compel action while others fall flat? The secret lies in the psychology of persuasion. They’re simple principles that can transform your copy from “meh” to magnetic. Here’s how to make your audience lean in, trust you, and, most importantly, take action. 1. Scarcity: People Want What…